Chief of Staff

Job Description:

Our client in the retail health and personal care products industry is hiring a Chief of Staff (Marketing)!

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Role Summary

This is a senior executive role responsible for the full operational execution of the core brand and the operational launch and scaling of a new brand. You will run the business while the Founder focuses primarily on strategy, creative direction, and new brand launches.

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Initial time allocation:

• 60% Core Brand
• 40% New Brand (launch phase)

This role is designed for a proven Integrator, not a manager or specialist.

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Key Responsibilities

Core Brand

• Own day-to-day execution across growth, operations, and finance
• Execute existing scaling playbooks (subscription, paid media, creative production, channel diversification)
• Manage and hold accountable senior department heads across:
• Paid Media / Growth
• Creative Operations
• Operations & Fulfillment
• Retention / Email
• CRO / Tech
• Run weekly leadership meetings and KPI reviews
• Handle all operational escalations and “firefighting”
• Hire and terminate senior leaders as required (with founder approval on hires)

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New Brand (Launch Brand)

• Build full operating infrastructure (3PL, fulfillment, CS, merchant accounts)
• Coordinate shared resources between both brands
• Lead operational launch execution
• Hire and manage the new brand’s growth team
• Scale the brand post-launch to $1M+/month

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Portfolio-Level

• Weekly portfolio strategy review with Founder
• Own operating systems, reporting, and execution cadence
• Shield Founder from day-to-day operational decisions

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Required Experience

• 10+ years of DTC e-commerce experience
• Prior role as COO, VP Operations, or equivalent at a $15M+ DTC brand
• Full P&L ownership, including marketing and paid acquisition
• Direct oversight of $500K+/month+ in paid media spend
• Deep understanding of CAC, LTV, ROAS, contribution margin
• Experience managing multiple brands or product lines simultaneously
• Proven authority to hire and fire senior leaders
• Ability to solve complex operational and marketing problems under pressure
• Supplement, consumables, or subscription experience strongly preferred