MELANIA ION
I have 8+ years of experience in product marketing, brand development, creative positioning, corporate communication, reputation, and crisis management. Inside Criteo I worked for 4 years in operations and product marketing roles leading global transformation projects & products. Previously worked as an entrepreneur/consultant in marketing/communications for start-ups and large clients such as ExxonMobil, Chevron, HEINEKEN (corporate & brands), The Coca-Cola Company and others. UN volunteer consulting with international NGOs on communication strategies.
Client-focused and performance-driven with an MSc in Corporate Communications and Reputation Management from Manchester Business School and the youngest person to ever be selected and graduate from Wien University’s Executive Energy Expert program.
Passionate about product marketing, gaming, film-making, skiing and adventures.
Gives
Skilled reputation/crisis manager having consulted with top 5 industry players on projects with international/national strategic interests. Agile product marketer that turned around ad tech products to make them visible & attractive. Astute external communicator that can create favorable contexts around products/organizations to make them shine as leaders.
