Current Industry

Date Joined

Referred By

Ketzirah Lesser

Leader, Mentor, Strategist, Geek, INTJ, Di, Virgo, E-5, Polymath, AI & Mixed Media Artist, Kohenet (not necessarily in that order) Ketzirah Lesser is an Executive Director with VML and Chief of Staff with BAV Group. She brings experience in brand, digital strategy, customer experience, direct marketing, integrated communications, loyalty marketing, workshop development, and acting as a c-suite chief advisor. Over the course of her career, she has worked with B2C and B2B brands in every category imaginable including clients ranging from AARP to Zytiga. Her focus has always been aligning customer needs with achieve client goals and reinforce brand value at every touchpoint. From 2016-2021, she served as Director of Campaign Strategy for the highly awarded 2020 Census Integrated Communications Campaign, one of the most complex communications campaigns in American history. Ketzirah is an accomplished writer and presenting on topics ranging from ethics of AI and social media marketing to brands as forces for social and cultural change, modern multicultural. marketing, and generational theory. She has presented at prestigious conferences like SXSW and in a variety of trade publications.

Top Areas of Focus

Business Operations
Business Transformation / Org Change
DEI
Exec Team Organization & Mgmt
Finance & Accounting
Government Relations
Growth/Sales & Marketing
Internal Comms
Legal & Complaince
Organizational Structure
People & Culture
Performance Development
Project Management
Strategy & Planning
Team Offsites & External Events
Strategic Partnerships / BD

CoS Start Date

Dec 24, 2016

Current Industry

Company Size

10,001+

Experience

years

Previous Experience

Pro Tip

Make sure your executive knows you COULD do their job, but 100% don’t WANT to.

Gives

Mad skillz? But seriously, I’ve had what they now call a “portfolio career” beginning with being a professional stage manager and prop designer, becoming a marketing executive, leading the strategy for the 2020 Census integrated communications campaign, to choosing to down shift and now being a chief of staff for BAV Group. I bring a rather odd set of skills and experience that have translated into a very successful life and career that I’m happy to share.

Asks

Building relationships with other Chiefs of Staff. Expanding skills. Tapping into a powerful network.

Superpowers

Accomplishments