Marketing Operations Manager

New York, NY
Remote âś…
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Apply before: 
Jan 13, 2023

Who We Are

SiriusXM and its brands (Pandora, Stitcher, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers with a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.

Position Summary

This individual will be a member of the consumer marketing technical operations team and will be responsible for leveraging marketing management technologies and tools used to oversee vendor budgets, invoicing processes, vendor onboarding, statements of work, contracts, etc. They will ensure that the organization has the right tools, operational support and resources necessary to execute campaigns effectively across all channels.

The ideal candidate will blend strong data skills with a keen business analytics sense, and exhibit strong problem solving and critical thinking skills.

Duties And Responsibilities

Partner with Product, Martech, Analytics and outside vendors to ensure delivery of tools and services needed by owned, brand, partner and performance media teams by managing project prioritization and bug/feature request ticketsContinually evaluate third-party and internal tools and services to aid the automation, optimization and coordination of performance, brand, partner and owned media channelsMonitor, validate, and troubleshoot inbound and outbound data processes that are feeding and being generated from third-party and internal marketing systems and vendors such as Airship, ActionIQ, Adobe,, DCM, Impact Radius, media buying agencies, MMM vendors using SQLManage and coordinate trackable URL generation across all channels, enforcing naming conventions to increase tracking and reporting efficiencyMonitor and manage relationship with key email and push vendors, ensuring campaigns are executed as planned and that we maintain best practices around user engagement and deliverability Manage RFP, onboarding and day-to-day operational relationship with all third-party marketing system vendorsManage and make recommendations for optimal timing and sequencing of campaigns across channels, partners, placements, products and creative concepts to deliver optimal performancePartner with analytics to develop monitoring dashboards and alerts to aid the rapid discovery and remediation of inbound/outbound data flow and any other campaign execution problemsAssist marketing team efforts to ensure Pandora’s marketing stays in compliance with regulatory changes, including but not limited to changes in consumer privacy laws

Minimum Qualifications

Education: BA/BS in Business, or equivalent relevant experience2-3 years relevant experience in marketing operations

Requirements And General Skills

Good public speaking and presentation skillsInterpersonal skills and ability to interact and work with staff at all levelsExcellent written and verbal communication skillsAbility to work independently and in a team environmentAbility to pay attention to details and be organizedCommitment to “internal client” and customer service principlesWillingness to take initiative and to follow through on projectsExcellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environmentMust have legal right to work in the U.SDeep understanding of email and push marketing channels, ability to process deliverability and performance data to assist in generating CRM strategySolid understanding of in-app messaging, digital performance and partner marketingStrong understanding of ad tracking and serving technology (especially mobile ad tracking). E.g., Kochava, Atlas, DCM, etc.Strong understanding of link tracking technology. E.g., BranchThorough understanding of marketing and media principles, including direct response and multi-channel attribution initiativesPrior experience in lifecycle marketing building sequenced CRM campaigns and measuring impact lift vs holdoutA passion for digital media and technology and an active interest in how digital innovation is driving changeAdept at communicating effectively across all levels

Technical Skills

Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Outlook) and Google Suite (Docs, Sheets, Slides)Experience using ticketing systems. E.g., JIRAExperience with SQLExperience with Airship a plusExperience with Adobe Campaign a plusExperience with ActionIQ a plusExperience with SQLExperience with a cloud computing environment. e.g., Google Cloud Platform (GCP) a plusStrong analytical skills - ability to analyze data, identify insights and develop actionable recommendationsMust have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $125,000 to $150,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.


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